TREK ELECTRIC BIKES 
The deeper concept behind this campaign is geared toward women’s empowerment. The idea that the electric bike provides the extra boost and support you need to make it to your destination, these ads are showcasing that concept by supporting women to “take charge” in the corporate world.
Art Direction Credit:
Wyatt Rector
TREK MOCK UPS
Our top priority is connecting with big city commuters. We're aiming for those lively spots where commuters hustle and bustle, by providing an efficient alternative for the city commuters that are feeling cramped in their daily transit. To make sure we do it effectively, we've chosen these specific areas to showcase our ads, to emphasize how TREK can empower you to reach your physical and professional destinations.
