LifeStraw is a portable water filtration straw that allows you to drink filtered water anywhere. The concept behind this campaign is that the LifeStraw is your “outdoor drinking buddy” so the headlines are corresponding to the different places you could bring your straw, while using play-on-words to relate to “drinking buddy”.

As you can see, these ads are done by hand. In our first semester of the Minerva portfolio program, we were required to fully execute our campaigns by hand. This was tedious but very impactful which is why I wanted to include this campaign!! :)