Imagine you’re on your daily commute in a big city. You’re surrounded by tall, dark skyscrapers, bombarded by silver, black, and white cars, and beneath your feet is steaming, grey pavement. Even the birds lack color. 

By infusing the mundane city routine with art, joy, and uniqueness, this campaign inspires city dwellers to embrace their creativity and rediscover the world around them through a colorful lens. 

Art direction by: Gabriella Puccio