For the "everyday athletes" whose physically demanding jobs require strength and endurance, rest is a luxury they can’t afford. KT Tape supports their resilience by helping them recover while they work and continue providing for the people who rely on them.

Art direction by: Wyatt Rector

Construction Fence:

Positioning our advertisement on a construction site fence is a strategic way to connect with our audience in their daily environment. By placing the message in a relevant setting, such as a construction site fence, the ad resonates with the audience at a moment when they can relate most directly.

Target Pharmacy:

Placing our ads in pharmacies allows us to reach our audience at a time when they are most aware of their discomfort, making KT Tape a timely and relevant solution. 

The messaging emphasizes KT Tape's long-term benefits, offering a sustainable alternative to the short-term relief provided by painkillers, ointments, and braces— the options they are likely seeking. 

Bus Stop:

We’re targeting lower-income workers who can’t afford time off, many of whom rely on public transportation for its affordability. Positioning our ads at bus stops connects with them during moments of reflection—whether they’re dreading another shift or winding down after a long day they’re likely to resonate with the daily struggles depicted in our campaign